Giulia Panozzo
Giulia is an in-house Director of Customer Acquisition, where she focuses on technical SEO and international strategy for e-commerce. She previously worked on global organic growth for websites of the caliber of RS Components and Expedia.
Before landing on digital marketing, Giulia obtained a MSc in Cognitive Neuroscience and Clinical Neuropsychology and coauthored 3 research papers published internationally.
She leveraged her background in Neuroscience research to drive customer acquisition informed by cognitive patterns and bias. She has recently launched her own consultancy, Neuroscientive.
Talks
Beyond the Turing Test: Measuring Human Responses to AI
In this talk, neuroscientist and researcher Giulia Panozzo takes the audience behind the scenes of a behavioural experiment designed to investigate how humans perceive AI-generated and human-generated content. Combining principles from neuroscience, psychology and experimental research, the study explores questions around trust, authenticity, decision-making and human-AI interaction. Attendees will discover how biometric and behavioural measures can be used to investigate human responses, why traditional surveys often tell only part of the story, and what it takes to design experiments that capture reactions people may not be consciously aware of. Whether you are building AI products, designing digital experiences or simply curious about the future relationship between humans and machines, this session offers a thought-provoking look at how we can measure perception in an increasingly AI-driven world, and whether our brains are ready for what comes next.
Neuroscience of Search and Customer Acquistion
Before Google, there were humans: this session aims at uncovering the psychology behind customer behaviour and how to optimise for real people, while highlighting some of the similarities between how we think and act, and how search engines seem to rank websites. In this talk, you will learn about the cognitive biases and heuristics that guide decision making at every stage of the user’s journey, and how to apply this to connect with your audience and turn visitors into customers.