Dave Snowden is CSO & Founder of Cognitive Edge and Director of the Cynefin Centre. He has pioneered a science based approach to organ-isations drawing on anthropology, neuroscience and complex adaptive systems theory. He is a popular and passionate keynote speaker on a range of subjects, and is well known for his pragmatic cynicism and iconoclastic style. He holds positions as extra-ordinary Professor at the Universities of Pretoria and Stellenbosch as well as visiting Professor at the Universi-ty of Hull in the Centre for Systems Studies. He has held similar posi-tions at several other Universities. He held the position of senior fel-low at the Institute of Defence and Strategic Studies at Nanyang Uni-versity and the Civil Service College in Singapore during a sabbatical period.