UX and Product Manager
Cognitive UX - Using cognitive science and psychology to drive UX design
n everyday life, our brain applies mental shortcuts to efficiently interpret the complexity of the world that surrounds us. As a species, we have survived to our days thanks to this, but with a small side effect - cognitive biases. In this talk we will discuss some principles of psychology and cognitive sciences whose use - for better and worse - can allow us to design more effective user experiences.