Pavle Goloskoković

Using Multivariate Testing to Optimize Anything

In this talk we will explore how testing multiple variables can identify meaningful improvements in any project. Compared to commonly used A/B testing, multivariate testing can expose how variables interact with and affect one another, and certain techniques can significantly reduce the number of variations and tests performed. As an example, we will see how it can inform game design decisions and identify game variation with the highest player retention.